How we work

We structure data

We collect detailed technical specs and gather information from manufacturers, for all the products available on the market. We do this ourselves, manually, to ensure the data is always accurate. We normalize and structure the data in order to make it easily actionable in our comparison engines.

We test and review

We review products in-house, following our independent testing protocol. We also curate reviews from reliable third-party sources to provide fair average product ratings. We do our best to put our ratings and reviews in context, although we realize a rating will never fully reflect the value of a product.

How do we make money?


We offer advertising solutions to ensure your brand is being considered throughout the purchase process, and help you catch new customers while they’re comparing their options.

We clearly identify advertising with a “Featured” label, and always provide unbiased content.


For cases when our website is not enough, we provide consulting services. We work with organizations of all sizes and industries, on projects ranging from market studies to product development, and more.

If you’re interested to know more about how we could help you, please send us an email.